Ash Maurya has been shaping the conversation of all things lean startup and product development for over a decade now. He’s the bestselling author of Running Lean and Scaling Lean, and the creator of the lean canvas, one of the most widely-used tools to visualize how the pieces of a new business fit together.
In this conversation, we go deep on where and how you can find problems worth solving—challenges worth your time. We explore the sequence of hidden milestones on the way to product-market fit, how to identify your true early adopters, and how to know what action to take when. We also cover foundational territory on jobs to be done (JTBD), which is one of my favorite frameworks to better understand what people actually need.
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